# STRONG Pilates USA

> STRONG Pilates is a global boutique fitness franchise founded in Melbourne, Australia in October 2019 by Michael Ramsey and Mark Armstrong, now expanding rapidly across the United States. STRONG fuses reformer Pilates with cardio and strength training in 45 minute, low impact, high intensity classes on its exclusively licensed Rowformer (reformer bed plus Concept2 rower) and Bikeformer (reformer bed plus bike) machines. The brand operates 116+ studios across 14 countries with 150+ further territories sold or in development. Designed in Australia. Proven globally. Expanding across the U.S.

Key facts:
- Tagline: Pilates Inspired. Cardio Infused. Row. Ride. Reform.
- Founded: October 2019, Melbourne, Australia. Co-founders Michael Ramsey (CEO, marketing led) and Mark Armstrong (operations led), former multi-site F45 franchisees.
- Concept: hybrid Pilates, strength and cardio in one 45 minute full body class. 100% low impact, no treadmills or jumping. Instructor led every session, suitable for all fitness levels.
- Equipment: Rowformer (first of its kind machine combining a progressive spring tension reformer bed with a Concept2 rower and PM5 monitor) and Bikeformer (reformer bed with bike), both exclusive to STRONG.
- Programming: classes follow a 13 week program designed to build strength week by week, supported by intelligent, trackable erg programming.
- Class types: STRONG Pilates Only, STRONG Body, STRONG Pilates Strength, STRONG 360, STRONG Loaded, STRONG Starter (selected studios).
- Global scale: 116+ studios open globally, 47,000+ members worldwide, approximately USD $60 million net revenue in the 12 months to mid 2026. Ranked #3 fitness brand in Australia and #15 worldwide on ClassPass.
- US presence: second global headquarters in Los Angeles. 150+ US territories secured. Studios open in New York, New Jersey, Texas, California and Illinois. First California studio opened in West Hollywood (7617 Santa Monica Blvd) in February 2026. Chicago debut in Lakeview (3730 N. Southport Ave) opened June 6, 2026. Eight studios announced across Maryland (Gaithersburg, Silver Spring, Rockville, Bethesda) and Virginia (Tysons Corner, Rosslyn, Reston, Old Town). Target markets include Los Angeles, New York City, Boston, Chicago, Nashville, Dallas, Houston and Minneapolis.
- Multi-unit franchisee Momentic Studios has committed to nearly 100 STRONG locations across major US metros.
- US press coverage includes Fitt Insider, Athletech News, Well To Do, Franchising.com, Australian Financial Review and Franchise Executives.
- Bookings: via the STRONG Pilates app (iOS and Android). Members must wear grip socks and bring a sweat towel and water bottle.
- Franchising: US territories available. Comprehensive onboarding, presale campaign, marketing and operations support. Studios open with an average of 175+ members from presale.

## Discover STRONG

- [What is STRONG](https://strongpilates.co/about-strong/): Brand overview and the Row Ride Reform concept
- [First Timers](https://strongpilates.co/new-to-strong/): What to expect, how to get started, studio FAQs and policies
- [Our Classes](https://strongpilates.co/strong-classes/): Full class type descriptions and programming approach
- [FAQ](https://strongpilates.co/faq/): Frequently asked questions
- [Locations](https://strongpilates.co/locations/): Find and book a US studio
- [Download the STRONG App](https://strongpilates.co/download/): iOS and Android booking app

## Franchising

- [Own a STRONG](https://strongpilates.co/own-a-strong/): US franchise opportunity, the STRONG offer, technology and founder story
- [Available Territories Map](https://mangomap.com/strong-pilates/maps/124104/strong-pilates-public): Live map of reserved, sold and available territories

## Careers & Training

- [STRONG Academy](https://strongpilates.co/strong-academy/): Become a STRONG instructor

## Media & Press

- [Media](https://strongpilates.co/strong-media/): US press coverage and announcements

## Policies

- [Privacy Policy](https://strongpilates.co/privacy-policy/): Privacy policy
- [Terms & Conditions](https://strongpilates.co/terms-conditions/): Terms and conditions

## Regional Sites

- [STRONG Pilates Australia & Global](https://strongpilates.com.au/): Australia and global HQ
- [STRONG Pilates UK & Ireland](https://strongpilates.co.uk/): United Kingdom and Ireland
- [STRONG Pilates Canada](https://strongpilates.ca/): Canada

## Social

- [Instagram](https://www.instagram.com/strong): @strong
- [Facebook](https://www.facebook.com/strongpilatesHQ): strongpilatesHQ
- [LinkedIn](https://www.linkedin.com/company/strongpilates/): STRONG Pilates