Building a Brand in a Saturated Market

Launching in a busy market can have its advantages. The challenge is standing out from the 10s, 100s or 1000s of other brands playing in your field, fighting for market share.

When we launched STRONG Pilates we knew there was a massive new-age boutique fitness consumer that loved pilates, HIIT and strength training. In November 2023, Pilates became the most popular genre in the fitness industry globally for booking as per ClassPass data.

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