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Down for more?

STRONG Pilates founders Michael Ramsey and Mark Armstrong launched STRONG Pilates in October 2019 and sit among the elite in Australia’s fitness industry. They talk the talk as well as walk it, mostly because they have been in your shoes. This duo have owned a number of high performing franchise fitness studios, including some that were the highest performing for their market in Australia. They found a gap in the fitness industry for a long term, sustainable, safe, no impact model which led to our unique concept.Join Australia’s fastest growing Pilates franchise and own your own STRONG Pilates studio.

Worth nearly 160 billion in 2021, the fitness industry globally is expected to grow 171.75% to 434.74 billion USD by 2028. 1

The global Pilates & Yoga market has an anticipated compound annual growth rate of 10.0% from 2021 to 2028, with majority of the key players being Pilates studios. 2

The global Pilates & Yoga Studios market is expected to accumulate a market value of US$ 325.6 Billion by registering a CAGR of 10.6% in the forecast period 2023 to 2033. The Pilates & Yoga Studios market registered a CAGR of 7.6% in the historical period 2018 to 2022.

Factors such as the growing popularity of Pilates and yoga, the increasing health consciousness among people, as well as the rise in personalized fitness experiences, are expected to boost the market growth over the analysis period. 3

1. RunRepeat, Fitness Industry Statistics 2021-2028 [Market Research]
2. Research Dive – Pilates and Yoga Studios Market Report 2021
3. Future Market Insights

Pilates Inspired, Cardio Infused.

REFORM? Always. ROW or RIDE? Your choice.

Part Resistance, Part Cardio, Full Body Workout.

For Those Down For More. More Sweat. More Strength. More Results.

The STRONG Offer

As a STRONG partner, you not only reap the rewards of small business ownership, but you also benefit from leveraging our international advertising, public relations, and communications initiatives built around the STRONG brand.

At STRONG we are focused on staying one step ahead, offering our partners a complete package of products and services, which include:


  • A unique service offering
  • Innovative training systems & tech
  • A highly competitive business model
  • Endless support & guidance through on-boarding, pre-sale and ongoing studio operations
  • An evolving brand that’s always ahead of the curve
  • World class marketing & operations guidance
  • And more
“They’ve been really supportive of us and I think they understand the position that we are in as franchisees, because they have been there themselves. They know what it is like to put everything on the line.”

Ash, STRONG Pilates Burleigh

At the forefront of Innovation.

At STRONG, we never rest on our laurels. We are constantly conceptualizing and testing new fitness technology that can add to and evolve the STRONG offering to enhance our client experience.

Our Rowformer is an exclusively-licensed machine that is half reformer and half rower or bike, which makes for an intense full-body workout that combines cardio training with strength and resistance.

Meet the Rowformer

The ROWFORMER is a cutting-edge, first-of-its-kind machine that combines progressive spring tension, quality vinyl anti-microbial seats with foam insets for cushion and stability, resistance bands, and the renowned Concept 2 rowing machine equipped with a proprietary foot plate and seat system, all monitored by the PM5 for comprehensive tracking.

Put simply: Rowing Machine + Reformer Bed = A ROWformer.

Pre & Post Workout

STRONG’s Mobility Screens provide a guided stretch 10 minutes before or after a STRONG class. The screens generally sit in communal areas within the studio and display a yoga flow that directly relates to the type of STRONG session on the day.

Unique to STRONG Pilates

Unique to STRONG Pilates, our instructor-assist technology provides a visual queue to the members, displayed on movement screens around the studio. Our instructors have full control, using a remote system to move from one exercise to another.

This website and its content are for informational purposes only and are neither an offer to sell nor a solicitation to buy a franchise. Nor is this information directed to the residents of any particular state or jurisdiction. Certain states regulate the offer and sale of franchises and, if you reside in any such state, we will not offer or sell you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements. Regardless of what state you reside in, an offering can only be made after you have received a franchise disclosure document. In addition, several countries regulate the offer and sale of franchises.